I'm Seb, Head of Artificial Intelligence at a leading UK consulting firm, where I specialise in AI, automation, and tech innovation. I focus on developing impactful, client-focused solutions that help businesses leverage the power of AI and automation in practical ways.
In my role, I shape the vision and delivery of enterprise AI programmes—partnering with both Microsoft and IBM to co-develop offerings around Responsible AI governance, readiness assessments, and proof-of-value prototypes. I thrive at the intersection of strategy and hands-on delivery: running high-energy workshops with C-suite leaders one day, then prototyping new LLM-powered workflows the next. My approach blends responsible AI practices with rapid experimentation, ensuring clients see measurable outcomes quickly.
I’m also a natural storyteller and technology evangelist. Speaking at industry events and client briefings, I break down complex AI and automation concepts into practical outcomes that resonate with business leaders. Beyond consulting, I’m a committed open-source contributor—whether that’s publishing my own projects on GitHub or experimenting with home automation systems powered by Raspberry Pi, ESP32s, and Zigbee networks.
Core Areas of Focus:
- AI & Automation: Designing and incubating AI-driven solutions to streamline customer journeys and business processes, with experience in building automation, LLMs, and governance frameworks.
- Strategy & Innovation: Helping organisations define AI ambitions through workshops, roadmaps, and transformation programmes.
- Microsoft & IBM Partnerships: Co-developing enterprise AI offerings, from Responsible AI governance to scalable adoption frameworks.
- Open Source & Scalable Tech: Building, sharing, and scaling open-source solutions with a focus on rapid prototyping and measurable value.
- Client Engagement & Storytelling: Facilitating innovation workshops, aligning stakeholders, and translating technology into accessible business narratives.
Outside of work, I’m a tinkerer at heart. From custom smart home integrations to 3D printing and game development, I enjoy exploring how emerging tech can be repurposed in creative ways. I live in Cambridgeshire with my wife and our three dogs, Xena, Muriel and Bug, who often feature in the background of my experiments.


