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Seb Burrell

Innovation Strategist
Trustmarque

I'm Seb, Head of Artificial Intelligence at a leading UK consulting firm, where I specialise in AI, automation, and tech innovation. I focus on developing impactful, client-focused solutions that help businesses leverage the power of AI and automation in practical ways.

In my role, I shape the vision and delivery of enterprise AI programmes—partnering with both Microsoft and IBM to co-develop offerings around Responsible AI governance, readiness assessments, and proof-of-value prototypes. I thrive at the intersection of strategy and hands-on delivery: running high-energy workshops with C-suite leaders one day, then prototyping new LLM-powered workflows the next. My approach blends responsible AI practices with rapid experimentation, ensuring clients see measurable outcomes quickly.

I’m also a natural storyteller and technology evangelist. Speaking at industry events and client briefings, I break down complex AI and automation concepts into practical outcomes that resonate with business leaders. Beyond consulting, I’m a committed open-source contributor—whether that’s publishing my own projects on GitHub or experimenting with home automation systems powered by Raspberry Pi, ESP32s, and Zigbee networks.

Core Areas of Focus:

  • AI & Automation: Designing and incubating AI-driven solutions to streamline customer journeys and business processes, with experience in building automation, LLMs, and governance frameworks.
  • Strategy & Innovation: Helping organisations define AI ambitions through workshops, roadmaps, and transformation programmes.
  • Microsoft & IBM Partnerships: Co-developing enterprise AI offerings, from Responsible AI governance to scalable adoption frameworks.
  • Open Source & Scalable Tech: Building, sharing, and scaling open-source solutions with a focus on rapid prototyping and measurable value.
  • Client Engagement & Storytelling: Facilitating innovation workshops, aligning stakeholders, and translating technology into accessible business narratives.

Outside of work, I’m a tinkerer at heart. From custom smart home integrations to 3D printing and game development, I enjoy exploring how emerging tech can be repurposed in creative ways. I live in Cambridgeshire with my wife and our three dogs, Xena, Muriel and Bug, who often feature in the background of my experiments.

Fusion 2025
IBM Partner Summit 2025
AI Summit London 2025